Monday, 11 February 2013

Craig Ward


Craig Ward is a London based Graphics Designer who manipulates words and letters as a typographic illustrator. He is described as a person who brings to life current headlines, he creates new typographic treatments and continuously explores the notion of words as image
Craig ward has released a book this year entitled “Popular Lies About Graphic Design” he describes himself as having a student kind of mindset and he is proud of that, he feels it keeps his work fresh.. Wards opinion and also those of other is nothing is in the book that someone who has been working for 15 years won't have heard before – but hopefully they'll find something interesting in the way it's written. He hopes people will be able to pick it up and be inspired.
My research on Ward suggests he is an opinionated type of guy when it comes to design. He thinks people (designers) who cannot be bothered to design their own websites for clients but who use templates are basically lazy. He describes himself as using different techniques for different projects or in other words he will do whatever it takes to get a professional look to a product.





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